ACQUIRED: July 2012

LOCATION: Oxford, Oxfordshire, UK

INDUSTRY: Technology Marketing

DATE SOLD: July 2014

“Rcapital immediately recognised the importance of investing in talented and motivated people to drive the business forward. Changing course required an intense focus on the short term but this never came at the expense of creating long-term, sustainable growth. Rcapital shared in our vision and brought senior, personable and hands-on support to the business.”

Founded more than ten years ago in the UK, bChannels is now a multi-national business working with the world’s largest technology companies delivering consulting and channel management services.

Rcapital backed technology marketing agency bChannels, in a management buyout in 2012, by acquiring the debt and supporting the transition from parent group Adventis. After the initial period of change, the success of the growth plan led to a secondary Management Buyout to to Westbridge Capital.

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